Unlocking personalised nutrition
Increased understanding of gut health presents new opportunities for personalised nutrition; but challenges surrounding delivery and the need to provide consumers with ‘reasons to believe’ must be resolved.
Mounting evidence surrounding the gut microbiome’s role in individual health and wellness is set to be a gamechanger for personalised nutrition. However, the personalisation of food and beverage products and services at scale poses many challenges.
Demonstrating and communicating the benefits of this approach to nutrition is also an emerging space. Manufacturers that develop innovative business models which blend gut health and personalisation as well as proving benefits to consumers have an opportunity to corner this lucrative new market.